Projects

GTM systems shipped

A sampling of the workflows, data foundations, and analytics systems I’ve built to unlock pipeline clarity and speed.

Unified GTM data into Snowflake

Consolidated Salesforce, Gong, and enrichment data into a governed Snowflake warehouse with schema ownership, documentation, and shared metrics definitions.

Implemented data contracts, lineage, and monitoring
Enabled self-serve reporting across pipeline, conversion, and activity
Built reusable metric layers for segmentation and AI workflows

Account tiering + enrichment workflow

Designed a tiering model, automated enrichment, and pushed signals into CRM + sales engagement tooling.

Reduced rep research time and improved targeting precision
Standardized account scoring and prioritization
Closed the loop with sales feedback to refine tiers

Lead scoring + automation

Built scoring models and routing logic that prioritize intent and engagement signals in a transparent way.

Improved pipeline creation and reduced sales cycle time
Automated lead enrichment, dedupe, and hygiene workflows
Aligned scoring with sales and marketing feedback

Sales performance dashboards

Delivered dashboards for connect rates, meetings, pipeline health, and territory performance with trustworthy definitions.

Built metric layers and documentation for clarity
Iterated with sales leadership for adoption
Created alerts for performance swings and gaps