Building Systems With Ownership: Speed, Precision, Craft
A mindset for shipping GTM systems that are fast, durable, and trusted by the field.
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GTM engineering notes
Practical playbooks for data reliability, automation, and analytics that drive real behavior.
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A Practical Guide to Lead Scoring That Sales Doesn’t Hate
How to build transparent lead scoring that sales can actually use — without overfitting or endless tuning.
Read article →The GTM Data Reliability Playbook (Definitions, Governance, Trust)
A practical framework to move from scattered dashboards to trusted GTM data systems.
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